95% of advertising revenue is aimed at the under 35s

This research is a little old. Published in March 2003, but it relates to a seminar held in Sept 2002. How I missed it when first published I don’t know.

Really worth reading. Marketing and advertising to older people. Published by Help the Aged.

In addition to this staggering statistic about advertising revenue, it contains a lot of informed opinion about the way and reasons why marketing and advertising largely ignores the over 50s.