The dictionary of silly 50+ segments has yet another entry ‘Well Off Older Folk’ (WOOFS). This group is defined in a new 50+ marketing report from Datamonitor and is reviewed in a Food Industry ezine.
There are no startling new messages. Lots of the usual stats showing the importance of the 50+ consumer and a list of all of the marketing myths that we all know exist about this group.
Worth a quick read.
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