‘Younger’ is good for P&G

I just love Bruce Horovitz’s (USA Today) writing style – real New York, ‘in your face’ stuff.

His view of P&G’s rise from the dead makes a lot better reading than the company’s official version. The catalyst for these two items was P&G’s Annual Meeting (14th Oct).

The thing that caught my eye was the company’s ‘Seeking the Fountain of Youth’ strategy. ‘The company is spending billions to help baby boomers feel younger and to assist Gen Xers in staying younger’.

It would seem that we are going to see a lot more focus from the company on the 50+’s desire for eternal youth. My words - not P&G's.