Wednesday, January 14, 2004

The Canadian version of AARP

Key into Google ‘50plus’ and the third item you will see is www.50plus.com, the site shared between the magazine of the site’s name and the Canadian Association for the 50plus (CARP).

An excellent presentation can be downloaded providing a wealth of data about Canada's over 50s. If anything it appears their commercial importance is greater than in the US. A few numbers: they own 80% of the wealth, comprise 40% of the population, control 50+ % of the discretionary spending and they are the fastest group of web users. I would say a group of people worth targeting.

It looks a very professional set-up.

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