Making of a cool brand

For the last couple of years Research International has been researching the issues that make a brand “cool” and how these vary between countries.

The most recent research was published at the beginning of the 2004.

So how important is being “Young” in contributing to a brand’s coolness. Not much is the simple answer. This is a list of the factors priority order.

Unique
Innovative
Authentic
Witty
Daring
Unconventional
Timeless
Effortless
Self assured
Young

Dick Stroud: www.20plus30.com