I despair. I have just read this item
Ofcom, which is the regulator for the UK communications industries, with responsibilities across television, radio, telecommunications and wireless communications services has just established a committee to provide advice about the interests of older and disabled people on communications matters. What message does that send out?
Sure there are areas of cross-over, especially for very old people, but to lump the two together is dreadful.
No marketing messages in this post other than the vein of age stereotyping runs very deep – especially in government and quasi government institutions.
Dick Stroud: www.20plus30.com
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