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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Thursday, May 06, 2004

Old does not equal disabled

I despair. I have just read this item
Ofcom, which is the regulator for the UK communications industries, with responsibilities across television, radio, telecommunications and wireless communications services has just established a committee to provide advice about the interests of older and disabled people on communications matters. What message does that send out?

Sure there are areas of cross-over, especially for very old people, but to lump the two together is dreadful.

No marketing messages in this post other than the vein of age stereotyping runs very deep – especially in government and quasi government institutions.

Dick Stroud: www.20plus30.com

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