Another blog for your list of favourites (or RSS feeds)

If you are interested all things to do with marketing to the 50 Plus then you must look at Chuck Nyren’s blog.

I really like Chuck’s straight talking style – do read his thoughts about the Dove Real Beauty campaign and its failure to translate from print to TV. If you are interested in the Australian market there is a good posting abut Gill Walker of Evergreen Marketing Communications.

Both Chuck and Gill contributed to the soon to be launched definitive book about 50 Plus marketing - well as the book’s author I can be excused for being a little biased. Dick Stroud www.20plus30.com