1.02 second is not long

These factlets are not specific to the 50-plus but are fascinating.

According to an eye tracking survey Google visitors look at "above-the-fold" organic search results for 3 seconds and top sponsored ads for 1.55 seconds in the first visit, they view sponsored ads on the right side of the page for 1.02 seconds in their return visit to the same sponsored results page.

The top of Google's listings is still the best place for advertisers: 43 percent of people look at top sponsored ads and 38.7 percent look at above-the-fold organic ads on their first visit to the results page. Only 1 percent looked at Google's side sponsored ads, and nearly 15 percent viewed its One Box ads, on their first visit.

Ads near the top of the results page -- both organic and paid -- do better because visitors start their eye-scanning patterns in the upper-left corner of the page. Dick Stroud