Dove has gone to great lengths to try and breakdown the stereotypes of beauty. Their first ad and PR campaign was absolutely brilliant. I used it as an example of innovative thinking about age neutrality in my book.
I was really surprised and mighty disappointed to see their new advertising and the supporting web site.
Dove is conducting a beauty survey that claims it is open to all ladies aged 18-65+. You would not think so from the ad – would you? Go and look at the web site – same conclusion.
This ad has ‘teenagers only apply’ stamped all over it. That’s absolutely fine but don’t claim you are conducting an inclusive (by age) beauty survey and that you are all about “real women”. Dick Stroud
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