I like dealing with the Dutch. Maybe it is because the Brits and the Dutch have a very similar sense of humour.
I have just returned from New York where I was speaking at an event staged by Bayard Press, the publisher of Plus magazine. This magazine is published in the Netherlands, Belgium and has just been launched in Sweden. Brent Green was the keynote speaker at the Swedish launch and has posted a great video on his blog.
I was joined in New York by Chuck Nyren and some other fascinating people involved in the 50-plus market. Laurel Kennedy of Age Lessons, John McMenniman (former president of the US’s Advertising Hall of Fame), John Migliaccio, Susan Silver, Mary Duffy, and Peter Himler.
A few facts. Plus claims 1.4 million readers and has a monthly circulation of 320,000. 60% of its readers are under 65 years old and 40% are men.
Saga has a monthly readership of 1,205,000 and a circulation figure of 610,771.
Remember that the UK has 4 times as many 50-75 year-olds than the Netherlands.
The biggest difference between the magazines is the quality of the advertising. Plus is laden with multinational brand advertising, something that is still a bit of a rarity in Saga.
Even though I cannot read a word of the Netherlands version of Plus it has a much more appealing and light feel than Saga.
If there are any Saga people reading this blog I reckon it would be worth taking out a subscription to Plus. Dick Stroud
I have just returned from New York where I was speaking at an event staged by Bayard Press, the publisher of Plus magazine. This magazine is published in the Netherlands, Belgium and has just been launched in Sweden. Brent Green was the keynote speaker at the Swedish launch and has posted a great video on his blog.
I was joined in New York by Chuck Nyren and some other fascinating people involved in the 50-plus market. Laurel Kennedy of Age Lessons, John McMenniman (former president of the US’s Advertising Hall of Fame), John Migliaccio, Susan Silver, Mary Duffy, and Peter Himler.
A few facts. Plus claims 1.4 million readers and has a monthly circulation of 320,000. 60% of its readers are under 65 years old and 40% are men.
Saga has a monthly readership of 1,205,000 and a circulation figure of 610,771.
Remember that the UK has 4 times as many 50-75 year-olds than the Netherlands.
The biggest difference between the magazines is the quality of the advertising. Plus is laden with multinational brand advertising, something that is still a bit of a rarity in Saga.
Even though I cannot read a word of the Netherlands version of Plus it has a much more appealing and light feel than Saga.
If there are any Saga people reading this blog I reckon it would be worth taking out a subscription to Plus. Dick Stroud
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