This blog posting is not specific to the 50-plus but they are very much affected by the topic. Click on the image to open it in another window.
I hate the term "the new killer app of the Web" but I really believe it is true when applied to video. The combination of the high uptake of broadband, Google’s interest in the video (purchasing YouTube), the simplicity of imbedding video into web sites and the richness it can add to the communications mix makes it a no-brainer. The only question is the speed of uptake.
It seems that right now video it is more popular with men than women. Movie clips is the only area where women watch more than men. This research was published by Piper Jaffray. It is a small sample size (200 people) but is the only research that I have seen about gender. Note to Piper Jaffray’s manager of Web content – if you your research is being published by third parties then make it available on your own web site!
My guess is that as the practice of web video moves into the mainstream we will see a reversing of this gender bias. Dick Stroud
I hate the term "the new killer app of the Web" but I really believe it is true when applied to video. The combination of the high uptake of broadband, Google’s interest in the video (purchasing YouTube), the simplicity of imbedding video into web sites and the richness it can add to the communications mix makes it a no-brainer. The only question is the speed of uptake.
It seems that right now video it is more popular with men than women. Movie clips is the only area where women watch more than men. This research was published by Piper Jaffray. It is a small sample size (200 people) but is the only research that I have seen about gender. Note to Piper Jaffray’s manager of Web content – if you your research is being published by third parties then make it available on your own web site!
My guess is that as the practice of web video moves into the mainstream we will see a reversing of this gender bias. Dick Stroud
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