Thursday, March 29, 2007

The over-50s favourite songs – NO

Smooth Radio, the newly relabelled Saga Radio stations; has conducted a survey of their listener’s favourite music (Sample size 3,760). The age profile of Smooth Radio’s audience is predominantly 50-plus.

These are the top ten songs.
1. John Lennon - Imagine
2. Chris De Burgh - Lady in Red
3. Led Zeppelin - Stairway to Heaven
4. Ben E King - Stand By Me
5. Gnarls Barkley - Crazy
6. Lou Reed - Perfect Day
7. Beach Boys - Good Vibrations
8. Simon & Garfunkel - Bridge Over Troubled Water
9. Katie Melua - Closest Thing to Crazy
10. Led Zeppelin - Whole Lotta Love
The trouble with this sort of survey is that you are really measuring the preferences of a very distinct group of people. Firstly, they listen to Smooth Radio (which says something about them – I am not sure what) and secondly they are the type of people who can be bothered (and have the time) to pick up the phone or text the radio station.

All in all a pretty meaningless exercise. Dick Stroud

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