AARP the good and bad news

The circulation of AARP’s magazines has hit 30,000,000 – up from 15,200,000 in the fall of 2000.

To draw attention to this fact AARP has issued a press release that equates its circulation, with amongst others, the viewers of American Idol. Well done AARP.

Having read this item I thought I would have a look at this august organization’s web site. Not so good.

Now don’t get me wrong, I really like soup, but is a recipe for soup the sort of thing you expect to see taking up a sizeable part of the organisation’s home page? I think not.

If anybody from AARP is reading this then please go and look at the way the BBC presents its content about cooking – including soups.

AARP is trying (very laudably) to use innovative ways of communicating with its audiences. For an organisation with 30,000,000 subscribers, its web site, and choice of content, is looking a bit jaded. Dick Stroud