Should a product that this claimed to be designed for the 50-plus be better than one that is available to Joe Public? There are no rules that say that they must, but you leave yourself open to hostile criticisms if they are aren’t.
This article in the Telegraph looks at a range of financial products and compares the 50-plus vendors (Age Concern, Saga, RIAS and intune) against non age-related vendors. In nearly all cases it found the 50-plus vendors did not provide the best deal.
It is now so simple to compare financial products using the Web that I think those claiming specialist 50-plus products need to be very careful if they are not providing something of real value. There is a thin line between reasonable marketing behaviour and insulting your potential customers’ intelligence. Dick Stroud
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