You might have missed this announcement. You might have read the headlines and thought that it wasn't important. You might have read the announcement and not understood what it meant.
It is important. Take the time to read the Google press release.
Danny Sullivan, a guy who knows a lot about web search, reckons it is the most radical change to its search results - ever.
A paraphrase of the main points from the press release.
"Universal Search" will blend listings from Google’s news, video, images, local and book search engines. Google's vision for universal search is to ultimately search across all its content sources, compare and rank all the information in real time, and deliver a single, integrated set of search results that offers users precisely what they are looking for.
From today, Google will incorporate information from previously separate sources (videos, images, news, maps, books, and websites) into a single set of results. Over time users will recognize additional types of content integrated into their search results as the company advances toward delivering a truly comprehensive search experience.
So what does this mean? It means that instead of boring old web site text being the main thing that companies need to worry about optimizing for Google they must now ensure that their images, video and all other forms of media are also Google friendly. I think the biggest change will be the increasing role that video will play within the Google search results. Beware – Rejoice. Dick Stroud
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