When I talk to companies about ensuring Web sites are “50-plus-friendly” the most common response I get is: “but we have a great Web design team”. I would be a rich man if I had a pound (two dollars) for every time this excuse is used. I say ‘excuse’ because this is what it is. Most marketers wouldn’t know a good Web designer if they fell over one.
It is a convenient way of saying: “actually I don’t care if it is 50-plus friendly or not and I am sure the guys who create the web site understands all of this stuff anyway”.
Jakob Nielsen has his own take on this subject in his article (The Myth of the Genius Designer). His arguments apply to all ages but a little more so to the 50-plus. Dick Stroud
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