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Friday, June 15, 2007

Boomer Elites = Charmed Generation?


Just when I thought that Focalyst (the US company formed by AARP and Kantar) was on the way out it has issued a press release.

Focalyst’s research has identified a group called "Boomer Elites" - defined as having an annual household retired pre-tax income of $150,000 or $100,000. Almost all Boomer Elites are married; college educated; and live in a residence valued at almost twice that of the average Boomer. This about 10% of the Boomer population.

The UK equivalent of this group is called the Charmed Generation. It is about the same size if defined in income terms but larger if the total wealth of the person is taken into account. You can read about them in this article.

Nice to see Focalyst still has something to say. Dick Stroud

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