Friday, June 22, 2007

Internet shopping

A report just published by the UK’s Office of Fair Trading estimates the domestic internet shopping market is worth over £21.4bn, and last year over 20 million people shopped online with nearly a third of them spending over £1,000. This is a substantial body of research and if Internet shopping is your thing then it worth downloading.

The thing that caught my eye was the age analysis of internet use and of the propensity to shop online. See above charts are taken from one of the downloaded annexes. As you can see, and would imagine, there is a big drop at 65+ for the level of Internet use but once somebody is connected there is little difference in the likelihood to shop online. This is exactly the same behaviour that you see with online banking. Dick Stroud

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