Thursday, June 21, 2007

Scary numbers

In the last three years the number of hours/day that 13-17 year olds spend with ‘media’ devices has increased by 2.30 hours. That is per day! So says this research study from bridge ratings.

Media is defined as Television, Radio, Internet Radio, MP3 Players, On-line video, Internet browsing, Movies, Podcasting, Cell phones (including IM and text messaging), Video gaming, DVD viewing, CD's, Cassettes and Email.

There is less than 20mins/ day difference in the hours/day spent by all of the other age groups (18-65+). That is amazing. Dick Stroud

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