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Tuesday, June 05, 2007

The launch of immn

In the past couple of years I have worked with Millennium in the UK and Evergreen in Australia - both founder members of immn (International Mature Marketing Network).

This is what they say about themselves.
The founding members of the International Mature Marketing Network [IMMN] realized that, over time, their professional paths kept crossing, and each time was a learning opportunity to delve deeper into the 40+ market. Which begged the question: why don’t we do this more often, in a more formalized way? The answer to that question is IMMN, a professional organization for people interested in the 40+
This looks to be an interesting venture. It is great to see more organizations focusing on the older market. I wish them well. Dick Stroud

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