Monday, August 13, 2007

Email overtakes print direct marketing

This is one of those milestones that I think it is worth recording.

The news comes from the Direct Marketing Association (DMA) Email Benchmarking report (sorry no links). The report also claims that the average number of emails rose by 50% in the last quarter.

I guess at some time in the future some blogger will record that digital has overtaken TV advertising. Probably sooner than we think. Dick Stroud

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