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Wednesday, August 01, 2007

How to delight women, gays and baby boomers


If you don’t, you should subscribe to the newsletter from Trendwatching, which is an opinionated consumer trends firm that takes a global view on what is driving consumer behaviour and most importantly consumer spending. I really like its style and the scope of its coverage – like the comment about the photo. Yes, we know these pictures are cheesy.

This month’s edition has the eye catching title of “How to delight women, gays and baby boomers”.

It is has some good examples of what is going on with the boomer consumers and the products that are tempting them in the categories of dating, health, travel, homes and housing plus another half a dozen product groups. Definitely worth a look.

What it doesn’t do – I suspect because of space problems – is to look at the interaction of these three groups. Now that is really interesting and a subject I am going to blog a lot more about. Dick Stroud

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