Saturday, August 18, 2007

Maybe Generation Y is not that different

I have a Google alert that picks up content related to Generation Y and X. It is surprising how little is published about either group.

An article appeared in MediaPost’s Marketing Daily about the way banks are failing to meet the expectations of Gen Y.

If you do a global search and replace on the article and swap Gen Y for Boomers I bet you would still read the article and nod in agreement.

This is says one of two things. Perhaps my thoughts about age neutrality have broader application or maybe it is because marketing journals publish such nebulous rubbish that can apply to anybody. Now I know what happens to marketing journalists when they retire – they write horoscopes. Dick Stroud

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