Thursday, August 23, 2007

The UK Communications market

The fourth Ofcom annual report, about trends and developments in the UK’s
Communications Market has just been released.

If you want to know anything about the UK’s Internet, Radio, TV, mobile and terrestrial comms markets then this is a must have report for your library, all 187 pages of it. Much better than buying one of those expensive market research reports that will just regurgitate this analysis.

Above are a couple of the graphs that caught my eye, with respect to the 50-plus.

My big grump about Ofcom is their age group analysis. Why do they persist in using the age groups 25-44 and 45-64? It would be much more interesting to break the numbers down in smaller age groups. Dick Stroud

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