Baroness Greenfield, a well known neuroscientist and director of the Royal Institution, is putting her name to a computer game designed to train the brain.
Yesterday at the House of Lords she helped to launch a new fitness routine (MindFit) to play on the insecurities of the masses - the brain workout.
The MindFit research, presented earlier this year at an Alzheimer's conference, is a double-blind clinical trial which suggests that computer-based training improves the brain functioning of the 50-plus population.
Baroness Greenfield, a director of MindWeavers (the company that licensed Mindfit) is an Oxford University spin-out company and works through collaboration with the makers CogniFit, based in Israel.
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