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Wednesday, September 05, 2007

Saga launches a price comparison site


I am normally very rude about Saga’s use the Web. In recent months they do seem as if they are getting their act together and treating the Internet as a business tool rather than as an irritant.

The company has just launched a price comparison site for car insurance called ConfidentCover.com. Seems like a good idea. I don’t want to spoil the fun too much but it would have given the venture more credibility if partner sites included Rias, esure.com and Intune. These are Saga’s main competitors in the 50-plus market. I am sure I will not be the first or last person to point out this omission. Dick Stroud

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