Thursday, September 27, 2007

The Generation Y in us all

"The 21st-century consumer has all the characteristics of generation Y - these characteristics are evident in almost everyone". So saith Mark McCrindle in an article in today’s Sydney Morning Herald.

He believes that the prevailing mind-set in the future is that of generation Y. That’s a bold statement, especially since that means it applies to 60% of the Australia’s population.I reckon that he has a point. Dick Stroud

No comments: