Sunday, November 04, 2007

Colours, age, DM and branding

An outfit call researchandmarkets has published a report all about the impact the choice of colours has on DM and consumer recognition of brands. The report costs nearly $400.

The publishers kindly give away one page that contains an interesting graph.

This shows the results of transferring a bricks and mortar brand to the Web. Older consumers are more capable of recognising the brand. Reason? They have had more exposure to the brand over time. Maybe a statement of the obvious but still it is an interesting bit of analysis. Dick Stroud

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