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Wednesday, January 09, 2008

Old and young UK web sites



Nielsen Online published some research in late December about the age composition of the UK online market.

My big grump with Nielsen is that it continues with this daft age grouping of ‘55+’. That is about as helpful of averaging the online habits of teenagers and 5 year olds. Please Nielsen, do something about this!

What was interesting and potentially useful was a list of sites ranked by the age of user.
Not many surprises but still interesting to see. Dick Stroud

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