The Chartered Institute of Marketing’s magazine recently contained an article about marketing and the 50-plus. For reasons best known to themselves, CIM doesn’t put any of its publications on the web.
It wasn’t a bad article, much like the hundreds of others you will have read, but at least it gets the message of 50-plus marketing in front of a wider audience.
I didn’t like the artwork that accompanied the article. Naff is the only word (well only publishable word) I can think to describe it. Sorry I cannot show you the illustrations but the illustrator has objected stating copyright infringement issues. Embarassment more likely! Dick Stroud
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