This an excellent blog posting but has nothing directly to do with the 50-plus although many of the things discussed are relevant to the older consumer.
WARC (World Advertising Research Center) is attending The World Effie Festival .What you might say is that? Well it is a: “global celebration of creative effectiveness, where the brightest minds in creative, design and marketing will gather to analyse and inspire the very best in creative and effective communication.”
Don’t be put off by the marketing speak. This posting contains some fascinating stuff. Make your self a coffee, ensure your speakers are working (there is a lot of video) and enjoy. Dick Stroud
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