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Monday, April 21, 2008

Boomer books

This Saturday’s FT contained a book review of Boomer books. It is not the best written review you will ever read. It emitted the feeling that the reviewer (Michael Skapinker) had to churn out 1,800 on a subject that excited him about as much as reading John Prescott’s biography.

Skip reading the review and look at the books he selected. I have yet to start Generation Ageless, haven’t heard of Boom! Voices of the Sixties but can absolutely recommend Boom: Marketing to the Ultimate Power Consumer – The Baby-Boomer Woman by Mary Brown and Carol Orsborn. Am a tad sour that he didn’t review my book? You bet! Dick Stroud

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