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Friday, April 25, 2008

Social Media Lessons to Learn from Eons

The guys at Immersion Active are a smart bunch and talk a lot of sense about the older market.

Their current newsletter contains a well written and thoughtful article about the way Eons.com handled (bungled some might say) the relaxation of the age limit on membership.

For observers of the company this was seen as the raising of the white-flag – certainly it was seen as the reason to put the company in the “valley of death” category by the venture capital industry.

Sometimes you have to hold up your hands and say: “it seemed a good idea at the time but it didn’t work”. Much better than see a company die by a thousand cuts – probably also a much better financial option. Dick Stroud

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