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Friday, April 25, 2008

What do you want from Social Networking?


I have just completed an online survey for SagaZone. The above shows the most interesting part of the survey - the “wish list” for new features.

Whenever I am invited to be part of a survey my instinctive reaction is: “I wonder what is going wrong that”. I know the smart thing to do is use surveys to ensure continual improvement, but in my experience it isn't how most companies employ user research.

Saga’s registered number of profiles is now 35,000. This is an increase of 4,500 from my last reading in mid January. This means they are adding less than 50 new users/day. During the first few months of the site's life the rate was 100 users/day.

Maybe that explains the survey? Dick Stroud

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