RIAS is a smart company. It has kept a focus on the 50-plus market – employed very functional and effective advertising and as a result taken a large chunk of the car insurance market. As testimony to its success a lot of other companies have attempted to follow the same creative approach.
The company has just launched a new ad campaign around the theme: “better with age”.
What a pity the company’s web site doesn’t contain the ad, however, it does anticipate the TV generated traffic and have a dedicated landing page. As soon as I can get a copy of the ad I will post a review. Any RIAS employees reading this and want to send me the ad? Dick Stroud
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