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Wednesday, June 11, 2008

No country for old men

There is a very interesting article in today’s Guardian about the plight of older men, living alone. It is based on research from Help the Aged.

The bottom line facts/conclusions are:
In the UK the number of 60+ men, who live alone, is over a million
Women seem “to do” retirement better than men

For companies selling to the older-old it is important to understand the way that the sexes cope with retirement.

I am not sure how the next cohort of older people will differ in this regard. Maybe not as much as we expect. Dick Stroud

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