The above analysis appeared in this week’s issue of Marketing Week. The research was conducted by Equimedia/YouGov.
Nothing very surprising. Women spend more time on Friends and Families – Men are into hobbies, interests and current affairs (what an odd grouping of interesting).
None of the age groups admits to online dating and adult entertainment. Mmmmmm.
Whilst this sort of simplistic study paints a very, very broad picture of Internet use it results in profiles of Mr and Mrs ‘average’. Since Internet use is most closely correlated to education, rather than age, I wonder how you can use this data. Dick Stroud
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