Saturday, June 07, 2008

Wiggly Wigglers - more than a great name

This is the cover of some promotional material that dropped out of a marketing magazine. Did it get my attention - you bet, that’s before I saw it was from Google. Yep, Google promoting AdWords using paper. It was not some big corporate it was using as a case study, it was Wiggly Wigglers.

You know when you encounter a company that makes you sit up and take notice; well Wiggly Wigglers has done that for me. The Stroud household receives Wiggle News, Wiggly Wigglers catalogue and a storm of Wiggle e-newsletters.

For somebody who is far from your natural eco-warrior it takes something pretty special to sell the idea of maintaining a garden full of recycling containers over-flowing with worms (I am exaggerating).

I reckon this company has got its marketing comms spot on. It uses a full gamut of online and offline channels (including the UK’s most popular gardening podcast) and has found just the right tone of voice in its marketing comms between humour and seriousness.

Have a look at the web site and this blog about the company.

This doesn’t have a great deal to do with the 50-plus but my hunch is they will make up a good proportion of WW’s customers. Dick Stroud

1 comment:

Heather @ Wiggly Wigglers said...

Hi Dick,

Great post (not that we are biased in any way!) and thanks for your kind comments. I love this picture of Heather's hands and a bunch of our very own worms.