Thursday, September 04, 2008

Famous son – famous mum?

Debbie Phelps – remember her son - the one with all the Olympic gold medals – has just been retained by Chico's – clothes for the older lady – to represent their brand. The full article is in the WSJ (you might need to be a subscriber)

Apparently the 57-year-old Ms. Phelps has long shopped at Chico's where she bought a number of her outfits for her trip to Beijing.

For the use of her name she will be paid a low six figure sum to appear for a year in Chico's marketing, including its catalogue, and will be dressed by Chico's for public appearances (i.e. "The Oprah Winfrey Show").

An interesting marketing ploy. Not sure if it will work but it shows that Chico’s is thinking outside the box. I guess if Mick Jagger's daughter is used by Marks & Spencer as a model why not the mum of a famous child? Dick Stroud

No comments: