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Wednesday, September 03, 2008

Marks & Spencer sticks with age neutral advertising


David Jason is to star in a Marks & Spencer's food TV ad, the first in a series that will involve a number of different celebrities providing the voiceovers.

M&S said: "the well-loved actor was chosen for his universal appeal with the British public.”

I think what the meant was that his voice is known and has a positive resonance with a wide age range of British TV viewers. Call it what you will, it is age neutral advertising. Dick Stroud

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