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Friday, November 14, 2008

Are you the oldest worker on the team?

Thanks to Kim Walker for sending me this article that is written from the perspective of employment, rather than marketing. There are some interesting lessons to be learnt about the different mindset of the young and old.

What is it like to be oldest person on the team – reporting to a younger person? How do you avoid the pitfalls that lead to you getting branded a miserable old codger?

Many marketers are in the opposite position. Their ‘team’ (i.e. their market) is older. So how do they (their company) not get branded as a brash young upstart? Dick Stroud

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