All about improving the customer experience for older consumers
Friday, December 19, 2008
An impressive age neutral ad
Thanks to Dick Lumsden, the MD of Senioragency UK, for telling me about this ad for Fuller’s Beer.
It is a good example of age neutral creative. High production values, appeal and is relevant across a wide range of ages with a simple, easy to understand, message. Isn't it strange that really good advertising looks so simple. Dick Stroud
1 comment:
Anonymous
said...
Maybe so. But I didn't spot many black people, disabled people or women. And they drink beer too.
1 comment:
Maybe so. But I didn't spot many black people, disabled people or women. And they drink beer too.
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