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Tuesday, December 02, 2008

Technology and yoof

Accenture has published a report that provides innumerable variations on its title: “New-generation workers” want technology their way.

I had to laugh at the way Generation Y was split no less than three groups:

14-17 (“younger Millennials”)
18-22 (“mid-Millennials”)
23-27 (“older Millennials”)

Accenture, don’t you think that is a bit of overkill?

The one conclusion that interested me is shown in the chart. If it is true, the preference for mobile is a significant difference between the generations. Dick Stroud

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