Monday, January 12, 2009

Age Neutral Web sites


Very rarely do you read an article about Age Neutral web sites. The company involved in the design of the site for Georgetown University’s Alumni Club had to come up with a Web presence that would satisfy a broad range of ages.

The article about how it was achieved is a bit ‘wordy’ but worth a scan. Dick Stroud

1 comment:

Andreas said...

Great case study about the challenges of building brand identity and convey it within the design of a website that fits the interests of a transgenerational audience. But what about communicating brand identity among boomers and 55+ users? Does any one knows any good online resource I can lookup?