You have to give to the guys at McKinsey, they really do some fascinating research. I think they are in a league of their own.
This posting is nothing specifically to do with the 50-plus their behaviour will do much to determine how things turn out when the history books of this recession are written.
The table shows how the profitbility of US companies changed during the four previous recessions. Not surprisingly the IT industry had a bad 2001 recession (the dot.com bubble) but then finance did OK. Let you into a secret, Finance will be the IT of the 2008/?? recession. So where do you put your money – Healthcare – Consumer staples? Dick Stroud
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