Sunday, February 08, 2009

Ruppies are not the same as Rupees or Boomers

I have to say I have never heard of the term Ruppies, maybe I should, but I haven’t. Apparently it describes: “retired urban people who are active mature adults and predominantly affluent empty nesters.”

This paper makes out an interesting case for how your Ruppie differs from a bog standard Boomer. A lot of the argument is around their preference for urban rather than rural living and their desire to keep working and working. Methinks that the last 18 months have probably changed a lot of the thinking of Ruppies and Boomers alike. Dick Stroud

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