Friday, March 06, 2009

A “no frills” TV ad for 50-plus insurance

Castle Cover provides insurance for the over-50s.

The campaign manager at the company said: "We wanted to keep the advert simple and direct, and using the memorable Castle Character helped us to achieve that. The message is clear, concise, and impactful - tying in very well with our brand.” Well I think he is safe in knowing that he has achieved that objective.

The advert will be shown across a number of channels -- including Sky News, ITV2 and ITV3 -- over a period of five weeks.

With the current state of the UK TV advertising industry I bet he got a fantastic deal. Dick Stroud

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