All about improving the customer experience for older consumers
Monday, June 22, 2009
Goodbye, 9 to 5 TV Part 2
A few days back I wrote a blog post about the launch of a new 50-plus social networking site and TV channel. You can now have a look at the style of the programming from this clip that is published on YouTube.
Clearly this is a low budget business and it will be incredibly difficult for it to gain visibility amongst the sea of channels available on UK TV. That said I reckon the founders need congratulating on a brave venture. I do wish them success. I guess it is in their business plan but I would ditch the TV Channel and focus on publishing the video programming via the Web. Dick Stroud
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1 comment:
It's all down to money, really, Dick - I've never been able to make anywhere near enough on the internet, whereas TV takes longer to build an audience/advertiser base, but once you're there, the income is better.
I've been making a fortnightly show called The Caravan Channel for 3 years now, 70 half-hour shows made and broadcast, and have a very healthy income stream from this - it just persistaece that's the name of the game!
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