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Saturday, June 06, 2009

Marketing in the Hotel Industry recession

At the end of May I was asked to present to the general managers and marketers at Classic Hotels, about the joys and heartbreaks of marketing in the Hospitality Industry during the recession.

It is a raw PowerPoint presentation but I thought it might be of interest.

Not surprisingly, I believe that parts of the over-50s market are reasonably recession-proof, however, this presentation is not limited to the older market. Hope you find it useful. Dick Stroud

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