Saturday, June 06, 2009

The more retro the better?

Retro advertising is back with a vengeance.

I have already talked about the way that Hovis’s new ad is an extrapolation of its classical old creative that fast forwards to today. Some might call it age neutral creative?

Hovis is not alone. Brent Green has a very interesting blog posting about the new Bacardi Mojito ad that uses a very similar approach.

Not to be outdone, Marks and Spencer is using Twiggy (age 59) as the core of the company’s 125th anniversary advertising. Same format, flashbacks from the “good old days”. There are a couple of other ads (names of companies escape me) that are using exactly the same format.

This blog posting provides another interesting take on Retro Marketing.

I suspect you can have a bit too much of retro, even for the over-50s market. Dick Stroud

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